6 Reasons You Need a POS System for Groomers
As you probably have already noticed, the pet grooming industry has been growing at a blistering pace. According to data from the Small Business Development Center, year-over-year growth in this niche has only continued to skyrocket upward.
With this much growth in the industry, competition has become increasingly fierce. That’s why it’s so important to do everything you can to ensure your business can keep up and thrive.
One of the most effective methods to better capture your market sector and enhance your business operations comes in the form of a POS system for groomers. Do you have this type of technology integrated in your pet grooming business? If not, check out these 6 critical reasons why you should.
- Customer Management
Customer Relationship Management, or CRM, is all about keeping all of your customer information in a convenient and easily accessible space. For those who have never used CRM software, this system provides you with a ready-made catalog of useful tools related to your customers and your business.
Integrated features allow you to check customer transaction histories, review your communication history, and even save a Pet Profile with photos included to ensure you always deliver consistent service. Simply stated, this is a powerful asset to build and reinforce improved customer service and ongoing loyalty.
You can also use this software for business strategy, such as identifying customers who haven’t visited in a while and offering them customized promotions. If you recommend grooming visits every 6 weeks, and a customer hasn’t visited in 7 weeks, you could email them a reminder or mail them a 10% or 15% off coupon to encourage them to come back.
- Better Marketing
Successful marketing is absolutely critical to your grooming business’ success. The key to this type of success comes through a refined strategy that uses real customer experiences to better target your leads.
Through GroomPro POS, you can automatically request reviews from your customers, post positive ones to the worldwide web, and help to boost your ranking on major search engines for free. In addition, GroomProPOS’s review system can help safeguard your online reputation by allowing a manager or owner to deal with any unsatisfied customers prior to them posting on FaceBook or Yelp, helping to increase customer satisfaction and brand reputation.
You can also use GroomProPOS to calculate your return on investment (ROI) for all of the marketing efforts you have in place. This information can help you quickly understand where your marketing is succeeding and where you may need to make adjustments. There’s no need to pay big bucks for an agency with GroomProPOS.
- Online Booking
“Online scheduling should be viewed as a major component of a company’s retention and acquisition strategy,” Small Business Trends said– especially if you are aiming to attract anyone ages 24-36 to your business.
Studies show that a majority of millennials prefer to book appointments online rather than pick up a phone and hassle with the receptionist on a time that works for both parties. Some millennials go as far as to base their business choices on businesses that offer the most convenient way to book.
Online scheduling not only offers added convenience for clients but it also saves your business time. By offering 24/7 online scheduling, you can avoid having to answer the phone at inconvenient times, enabling you to see more clients each day.
If your business does not offer online booking you are not only losing new customers but you also risk losing existing customers and wasting your own time.
- Simple Analytics
All across your business, efficiency matters. Whether it’s your online marketing, customer satisfaction, or anything in between, keeping your business efficient is extremely important. The key to making your business operate even more smoothly comes in the form of high-level analytics delivered in real time.
A pet grooming POS system can yield all of the information you need in seconds. You can use analytics to identify low- and high-volume times so that you can staff more appropriately. You can use it to learn which of your services yields the best results. You can even use it to understand how to draw more people into your store with targeted promotions sent out at specific times.
A dog grooming POS system with all of the business and customer elements integrated into one easy-to-use platform makes it easy to align all of this information together. That will help you to see the bigger picture, helping your business move toward improving its overall success potential.
- Immediate Access to Store Receipts and Financial Data
A grooming POS system can store all of your customer receipts and other important financial data in one easily referenced location. You can say goodbye to old-fashioned and outdated record keeping when you have everything you need in one centralized location.
The biggest advantage of this approach is in simplifying any questions, disputes, chargebacks, or other related problems. If a customer is demanding a chargeback, for example, you can quickly reference the exact transaction information. This includes the receipt with the service performed, price, time, and other important components.
With all of your financial information together, you can also breathe easier once tax season approaches. Both you and your accountant will be thankful that you can ditch the old-fashioned shoe box storage of paper receipts!
- Perform Business Anywhere with Cloud-Based VPOS
Now you can enjoy the peace of mind and flexibility to conduct business no matter where you are with a Virtual POS (VPOS) system. All you need is a Wi-Fi connection to get connected to your VPOS. That means that you can take your business wherever you may find yourself.
For instance, you can perform mobile grooming and conduct quick and simple transactions at your clients’ homes. You could also make sales at events, promotions, or other areas that are not at your physical business location. The sky is the limit with the power and flexibility a VPOS system offers you.
Get Ahead of the Game Today with GroomProPOS
As you can see, POS system, specifically one that is tailored for the pet grooming industry, can yield a vast range of positive benefits for your business. From better record keeping to trend identification, your business faces a wealth of potential growth and success.
Now is the time to get on board before your grooming business falls behind. GroomProPOS is here to help.